7 Most Used Apps for Hairstylists in 2025

In today’s fast-paced world, our smartphones have become essential tools, and for hairstylists, the right apps can truly transform daily work. With so much information constantly coming our way, it's easy to feel overwhelmed. Studies show that we spend an average of 5 hours a day on our phones - often not for the most productive reasons.

So, we took this curiosity to Cosmoprof 2025, where we surveyed 965 hairstylists from different regions and cultures. We asked one simple question: "What are your top go-to apps that help you in your daily hairstyling work?"

The results were insightful and even surprising! We compiled the 7 most mentioned apps that hairstylists around the world rely on to stay inspired, manage their work, and create content.

Top 7 Apps Used by Hairstylists in 2025

1. Instagram (35%) - Still the top platform for showcasing hairstyles, finding inspiration, and building a personal brand. A must-have for social media marketing and client engagement.

2. YouTube (21%) - The go-to for tutorials, product reviews, and advanced hairstyling techniques. Perfect for continued education.

3. Pinterest (15%) - Ideal for creating mood boards and sharing visual inspiration with clients.

4. TikTok (11%) - Short-form videos are booming. Many hairstylists use TikTok to go viral with hair transformation videos and behind-the-scenes content.

5. Facebook (10%) - Great for community groups, salon promotions, and staying in touch with loyal clients.

6. CapCut (6%) - A favorite video editing app for creating professional-looking videos right from your phone.

7. FaceApp (2%) - Used occasionally to preview hair color or style changes in a fun, interactive way.

   
   

Bonus: The App That’s Changing the Game for Hair Color Tracking

When we asked hairstylists how they track hair color formulas, we got three common answers:

• “I do... if I have time and remember.”

• “I don’t have a quick and easy tool.”

• “I just use a few main formulas and keep them in my head.”

  
  

Then came the game-changing question: "What happens when a client says, 'Can you do the exact same color as last time? I loved it!' but you didn’t write it down?" Many agreed - it’s a stressful situation that’s all too familiar.

That’s why we introduced them to the Stay In Charm app - a professional, fast, and easy-to-use hair color formula tracker made for hairstylists. The response was incredible: one-third of participants downloaded it by now and started using it in their daily routines.

Make Every Client Visit Stress-Free

In a world where creativity meets client expectations, having the right digital tools makes all the difference. The apps mentioned above aren't just popular - they're powerful allies for every hairstylist who wants to grow, create, and succeed.

✨ Stay organized, stay creative, and most of all - Stay in Charm!

Have a charming day, and remember - your unique touch is what keeps your clients coming back.